Logo Design
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Brand Redesign

The Cheshire Cat Pub

Located in Carp ON, The Cheshire Cat Pub is a meeting ground for the community. Whether it’s local brews, music, or get-togethers The Cheshire Cat Pub is the pub of the people. The family owned and run business strives to support and showcase the local community through engaging local farmers and suppliers as much as possible. Serving up contemporary local brews, a renowned whisky collection, and a modern take on traditional British cuisine The Cat’s goal is to keep the pub experience alive in the community.

A winter scene of the outside of the pub with branded signage.

A Cohesive Brand With Purr-sonality

The Cheshire Cat Pub’s branding redesign centred on creating a more cohesive and versatile identity across all platforms while preserving the pub’s iconic Cheshire Cat imagery. A key focus was reflecting the pub’s inviting, community-centred atmosphere and its cheeky, playful personality. By modernizing the logo and visual elements, the new branding embodies the pub’s warmth, humour, and tradition, ensuring it feels like the perfect “third place” for locals to unwind and connect.

A moustached man holding a beer with a Cheshire Cat Pub brand tee shirt.Beer glasses with the Cheshire Cat Pub's logo.The Cheshire Cat Pub's red phone booth with a cat tail graphic wrapping around it.

Iterative Process Rooted in Hand-Drawn Authenticity

The project began with extensive sketching to explore the style and orientation of the Cheshire Cat character and logo. After multiple iterations, the final logo retained a hand-drawn, slightly rough aesthetic to emphasize the pub’s authentic, local feel. Two refined concepts were presented, with the final choice inspiring the overall brand direction.

A series of rough initial sketches for the Cheshire Cat Pub's logo.Rows of The Cheshire Cat Pub logo in a variety of colour options during the development phase.

A Versatile, Character-Driven Brand

The final branding of The Cheshire Cat Pub successfully captures its quirky, community-centred atmosphere. With a hand-drawn, imperfect logo that feels personal and authentic, the design reflects the pub’s character and local roots. The versatile logo works seamlessly across mediums, from merchandise to signage, while maintaining the pub’s cheeky, inviting feel. The cohesive visual identity enhances the pub’s reputation as a welcoming meeting place for the community, resonating with both regulars and newcomers.

Branded signage at the bar inside the Cheshire Cat Pub.The Cheshire Cat Pub logo on a set of coasters on a wooden table.Carry out bag with the Cheshire Cat Pub logo.A group of people toasting branded beer glasses.

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